John McInerney Associates
THE VIEW FROM THE TOP:
SKILLS ACROSS DISCIPLINES — EXPERIENCE ACROSS INDUSTRIES
John McInerney Associates (JMA) offers a unique profile of skills — creative and strategic. JMA's diverse experience in marketing, technology and education has brought about many successful programs and products in both traditional and digital media. With a track record of leveraging strategic vision, business acumen, and delivering high-impact design
— we can make giant things happen. See how different the world looks from up here...
Our process involves these fundamental activities and traits in order to deliver on success:
DIRECT
TRANSLATE
PARTNER
ADAPT
ENSURE
Direct a broad range of results-driven and revenue-generating design projects from conception to launch.
Translate complex business requirements into efficient and effective marketing campaigns and initiatives.
Partner to build consensus and create synergy to meet milestones, deadlines and budget requirements.
Adapt intuitively to new technology, trends and innovative processes.
Ensure compliance with corporate and governing association standards.
CAPABILITIES
DESIGN SERVICES — ARTISTIC STRATEGY
CORPORATE IDENTITY
A visual design strategy for your business begins with your name and your logo, either a mark or a word mark. We place a great deal of importance on the original identity creation process or evaluating the proper use of your existing identity, educating you about how to use it most effectively.
PRINT DESIGN
Is print dead? Far from it. Print is more powerful than ever, offering the value of undivided attention in a world full of distractions. With great design and impeccable craftsmanship, brochures, magazines, books and direct mail communications will stand out in the crowd.
WEB DESIGN
No two businesses — or their websites — should be alike. At JMA, we tailor each site to uniquely fit your needs, adopting the correct software and content platform to fit your needs and leverage the power of the Internet to achieve your business objectives and digital strategy.
E-LEARNING
An extensive background in instructional design, materials and fabrication for displays and exhibit environments provide a distinct edge to our experience. Whether essential or accessory, we view the third dimension as a critical component to multichannel marketing.
MARKETING SERVICES — TACTICAL STRATEGY
MARKET RESEARCH
Experienced quantitative and qualitative research are central to our discovery process and monitoring the solutions we create. From simple surveys to advanced tracking systems, we understand that as marketers and designers it’s our job to elicit a reaction and maintain an agile response.
BRANDING
A brand is the sum of all experiences that are associated with it. At JMA, we create holistic brand strategy platforms, studies, guidelines and standards to create a road map for consistency in all methods of communication, focusing on the attributes that matter most to your audiences.
ADVERTISING
An ad creative is only as good as the strategy for delivering it. We craft multichannel media plans with an understanding of local and international specialty media outlets, remaining true to the approachable nature of our own agency.
ONLINE MARKETING: MOBILE AND APP DEVELOPMENT
We also provide and facilitate a variety of marketing support, management, and broadcast services, including social media management, media relations, and distribution. From full-service outsourced marketing to Facebook campaign management, we're here to provide a comprehensive communications partnership.
Professional Service Groups:
- Legal services
- Financial services
- Insurance/Real Estate
- Technology and Industrial
- Hedge Fund Investments
CLIENTS
Allstate Abstract, Inc.
Boehringer Ingelheim
Cahn & Samuels, LLP
Krempa Associates, Inc.
Novo Nordisk/Tonic Health PR
Pfizer/Synergy MedEd
Rutgers Biomedicine/UMDNJ
Roche/Vivo Agency
SUNY Maritime College
Synaptic Capital Group, LLC
Virginia's House of Hope
VisiTank
Wolters Kluwer Health
INDUSTRY EXPERTISE
Medical Education
Pharmaceutical Marketing
Higher Education
Non-Profit Organization
and Fundraising
Maritime and Shipping
PORTFOLIO
SUCCESS IS DESIGNED...
When art and strategy collide — big things happen. At JMA, the outcomes are never formulated, templated or one-dimensional. Each client and each project requires a fresh, mulch-faceted approach. Sometimes, the emphasis is squarely on design. Other times, marketing tactics take center stage. But most often, the approach is a blended approach in which art and strategy align to create an engaging and impacting experience. In all cases — the objective is to create a profound message that visually and intellectually connects with the audience to provoke an emotional response.
CORPORATE BRANDING AND PRODUCT LOGOS
ART DIRECTION AND
GRAPHIC DESIGN
WEB DESIGN AND
eLEARNING DEVELOPMENT
MOBILE AND DIGITAL
MARKETING
COPY AND CONTENT DEVELOPMENT
CONTACT
©2015 John McInerney Associates. All rights reserved.
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